We are intrigued by this concept of "Fair Trade."
The very fact that it exists reflects the fact that traders have long sought to exploit the people they traded with. Exploitation became capitalism's brand.
One of the things we are most proud of, we parents at Kupendiza, is that we see our children - the "millennials" - so reject this idea! The idea that for me to win, you have to lose. What rubbish!
Fair Trade, they say? What other way IS there to trade but to look for the win-win, the glorious intersection where all sides benefit, and where we build relationships that can last a lifetime?
We're getting cliche-happy here, but to make a point - we observe that the millennials, as a group, shop their values, put their money where their mouths are, and use their wealth to create advantage for all.
They are the growing cadre of "impact investors," who support the incredible rise of micro-lending that helps bootstrap small businesses all over the world. They invest their money not only to get rich - although this type of investing is proving very successful - but to help others rise as well. We are so proud of them!
And we honor all change agents everywhere who - on this day and every day - literally and figuratively join hands with consumers, Fair Trade businesses, social enterprises, advocates and policy makers to form human chains that eliminate "trade injustices and imbalances of power in the supply chain."
This is our future. One love. One world.
Happy World Fair Trade Day!
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